Building on Shopify since 2012
Ecommerce Replatforming Services
We tell you in writing whether Shopify fixes the problem, then move every product, customer, order and URL with your rankings intact. One fixed quote covers the decision, the storefront and the cutover.
Shopify Partner since 2012Remote by default, over video with the developer doing the work
From real replatforming projects
“Victoria Garland brought invaluable Shopify expertise and helped us streamline our process. They’ve truly been a great partner, and we continue to work with them.”
“Through the projects that Alex has worked on with us, he has been proactive, responsive, time conscious, and reasonably priced. We are still working with them and so far there has been no reason to switch.”
“Thank you very much. You and your team are worth every penny, and more!”
How it runs
Five steps, one fixed quote
The decision in writing first, then the move, run by the developer who scoped it, with the old store kept live as the rollback.
- 01
Audit
We inventory the current store: catalog, custom code, integrations, running costs and the SEO footprint that has to survive.
- 02
Recommend
A written read on whether Shopify or Shopify Plus fixes what is pushing you to move, and what changes in your operations if it does.
- 03
Plan and quote
Data map, redirect map, integration replacements, a dated schedule and one fixed quote.
- 04
Build
Staging store, data import, the new storefront and the reconnected integrations, tested against the live store.
- 05
Cutover
DNS switched and redirects deployed in the same hour, the old store kept as the rollback, then 30 days of monitoring.
Ecommerce replatforming is a decision before it is a project. The stores we talk to have usually outgrown their platform: the plugin and hosting bills keep climbing, B2B or subscriptions are bolted on, the storefront is slow, and nobody wants to touch the custom code. We have built on Shopify since 2012. We answer whether Shopify actually fixes that, in writing, then run the move with the data, the redirects, the integrations and a new storefront as one project.
Recent Replatforming Projects
Named where the client allows it. The store moves, the data survives, and selling does not stop.
Shopify → new storeA rebrand, replatformed in one week
A new store for the rebrand in seven days, theme licenses and apps carried over, no downtime at cutover.
See the OYM project →
Shopify NZ → USOne bespoke theme, two regional stores
To open regional markets, the New Zealand store's metaobject-heavy theme and data moved intact to a new US store.
See the Waste Free project →
IntegrationsFulfillment routed across a roaster network
A custom Shopify app that routes each order to the right roaster and dispatches labels on its own. The integration work a replatform has to reconnect.
See the Swiss Water project →Who you'll work with
You scope the project with the people who build it. The developer on the kickoff call is the developer on launch day.
Request a Replatforming Quote
Pick your platform and leave a few details, and you will hear from the developer who would run the project. Whether B2B or subscriptions are in play, and what is pushing you to move, get covered on the scoping call.
What happens after you send this
- A reply from Alex or Victoria within one business day.
- A free 30-minute scoping call on your current store.
- A written replatforming plan and a fixed quote within five business days.
The plan is yours to keep, whoever runs the replatform. The number is settled before any code runs.
Rather talk first? Book the scoping call and skip the form.
1. What are you replatforming from?
2. Where should the plan go?
What you receive, on every project
Redirect map One row for every indexed URL, before anything moves
| Old URL | New URL | Rule |
|---|---|---|
| /product-category/hoodies/ | /collections/hoodies | 301 |
| /product/heavyweight-hoodie-black/ | /products/heavyweight-hoodie-black | 301 |
| /product-category/hoodies/page/3/ | /collections/hoodies | 301 |
| /shop/?orderby=price | /collections/all | 301 |
| /2019/03/spring-lookbook/ | /blogs/journal/spring-lookbook | 301 |
| /product/discontinued-tee/ | /collections/tees | 301 (nearest) |
| /?add-to-cart=1042 | never indexed, dropped | 410 |
Excerpt in the format every project receives. Built from Search Console and the old platform's own redirect table, not from a crawl of the live site, so historical URLs that still carry rankings are in it too.
Cutover runbook Launch day, with the clock on it
- T-7 daysContent freeze on the old store. Staging store signed off against the live one, page by page.
- T-1 dayFinal delta import: orders, customers and inventory changed since the last sync.
- 09:00DNS switched. Redirect map deployed in the same hour, not the next morning.
- 09:15Crawl of the full old-URL inventory against the new store. Every row has to return its mapped page.
- 10:00Test orders through every payment method and shipping zone. Integrations confirmed live: ERP, 3PL, email.
- Same dayNew sitemap submitted, Search Console change of address filed, old store left up as a fallback.
The cutover itself takes a couple of hours. Everything before it is what makes those hours uneventful.
Post-launch monitoring Thirty days of watching, with a report at each checkpoint
- Day 1404 log reviewed and any missed URL added to the map.
- Day 7Search Console coverage and indexing read. Core Web Vitals on the new storefront against the old.
- Day 14Rankings for the top landing pages compared to the pre-migration baseline.
- Day 30Handover report: traffic, rankings, orders and open items. Old store decommissioned.
Included in every project. The most common post-migration traffic drop is a missed historical URL, and it shows up in the 404 report inside the first week.
Signs You Have Outgrown Your Platform
- It costs too much to keep alive. Hosting, security patches, paid extensions and a developer on retainer, which is the WooCommerce and Magento story most often.
- You cannot sell the way you need to. B2B price lists, subscriptions, multi-currency or wholesale that the platform handles badly or not at all.
- The storefront is slow and nobody can fix it. The theme and the plugins fight each other, and Core Web Vitals will not move.
- You are on a sunset platform. Magento 1, an old Lightspeed plan, or a custom build whose original developers are gone.
If none of those apply and the store is working, we will tell you to stay put.
What a Replatform Includes
The written platform recommendation comes first. Then the move: products, customers and full order history; a new custom storefront built during the project; ERP, 3PL, email, reviews and accounting reconnected through a Shopify app or a custom replacement; and a one-to-one redirect map with metadata and structured data carried across. Before the move we also record which of your pages ChatGPT, Perplexity and Google’s AI Overviews cite, so those pages arrive intact and the day-30 report can tell you whether the citations held.
Coming from WooCommerce, Magento or BigCommerce? The platform detail is in our WooCommerce, Magento and BigCommerce playbooks. Lightspeed, Squarespace, Wix and custom builds go through our ecommerce migration services.
Timeline and Quote
Most replatforming projects run 6 to 12 weeks from audit to cutover, longer with B2B or multi-store. You get a dated schedule and one fixed quote, new storefront included, before any code runs. The project is paid once; your Shopify plan is a separate monthly cost that replaces the hosting and paid extensions you renew today, and for many stores the running cost drops.
Related: ecommerce consultant if you want the platform decision made before committing to a build (see what an ecommerce consultant does), fractional ecommerce CTO, Shopify Plus agency, Shopify integrations, and web design and development.
Not sure yet whether to move? Send the quote form and Alex or Victoria will reply within one business day to talk through what is pushing you to replatform.
What's included
- Written platform recommendation, yours to keep
- Products, customers, and order history migrated
- New storefront built during the replatform
- Integrations reconnected: ERP, 3PL, email, reviews
- One-to-one redirect map for every indexed URL
- 30-day post-launch monitoring
FAQs
How do we know whether we should replatform at all?
That is what the audit answers, in a written recommendation you keep either way. If Shopify is the wrong call, or staying put is the right one, it says so.
Will we lose search rankings or data when we replatform?
No. Every indexed URL gets a one-to-one 301, and the catalog, customers and order history are checked on a staging store before anything goes live. Some ranking movement is normal while Google reprocesses the map, and stores settle back in weeks, not months.
How long does a replatforming project take?
Most run 6 to 12 weeks from audit to cutover, longer with B2B, multi-store or heavy custom functionality. You get a milestone schedule with dates before kickoff.
How is ecommerce replatforming priced?
One fixed quote after the audit, with the new storefront and the integrations inside that number rather than billed later. Catalog size, custom functionality and B2B or subscriptions are what move it, and it is settled before any code runs. Most projects land in the low to mid five figures.
What happens after launch?
We watch the 404 log, Search Console, rankings and orders for 30 days, with a report at each checkpoint. Day 30 ends with a handover report and the old store decommissioned.
